Fly Ethiopian – Go Organic
Go Organic campaign initiated by the Ethiopian Inflight Catering, had been started colorfully. Honorable guests were invited to be a part of the first campaign. It aimed to promote organic food and drinks Ethiopians serves onboard as a unique competitive advantage. On the occasion, the guests experienced the organic meal that Ethiopian serves on board the new 787-900 aircraft.
A selection of the finest organic food and drinks from local producers was promoted by Ethiopian Inflight Catering. This special campaign created an opportunity to promote the local agricultural, animal products, and other catering inputs that are being used to prepare meals served onboard. It also stressed the market opportunity that Ethiopian created for local producers.
On top of highlighting the organic and healthy meal experience, it’s believed that passengers will enjoy as they fly Ethiopian.