Salman Khan’s RADHE Premieres on MyMovies Africa
Salman Khan’s RADHE Premieres on Africa’s first-ever PVOD Service – MyMovies Africa
Nairobi, 18th May 2021: ZEE Studios and Salman Khan Films have Partnered with Kenya-based MyMovies.Africa™ to bring their Newest Blockbuster: RADHE – Your Most Wanted Bhai, to all 55 Countries of Africa.
In what seems to be becoming the New Normal in Distribution, RADHE on MyMovies.Africa™ will be Running almost Simultaneously with Cinema, in a new COVID-19 created Distribution Window, known as Premium Video On Demand (PVOD).
“PVOD is where a New Release is encrypted and legally made Available to Rent on Digital Devices, just Weeks instead of Months after Cinema, for around the same Price as a Ticket” says Trushna Buddhdev-Patel, Co-Founder & Content Director of MyMovies.Africa™ who has over 20 years’ experience in the Distribution of Hollywood & Bollywood to Cinemas across Africa. “MyMovies.Africa™ calls it a Digital Cinema Extension, and we’re Proud to be the very first PVOD Service in Africa!
PVOD seems to be an Idea whose Time has come for Africa, where 1 Screen serves 1.36 million, compared to only 8,000 per Screen in America. “There simply aren’t enough Cinema Screens in Africa, but today there are over 720 million Personal Screens connected to the Internet on a Continent of 60% tech-savvy Youth”, says Mike Strano, Co-Founder & Business + Regulatory Director.
MyMovies.Africa™ is able to Deliver the latest New Releases from Bollywood and Hollywood, conveniently and affordably to the Mobile Devices of those who can’t make it to Cinema. We call it Bringing Cinema Home.
Having successfully pioneered PVOD with the Internationally-acclaimed Kenyan Docufilm: SOFTIE, in December 2020, MyMovies.Africa™ has caught the eye of ZEE Studios and other International Studios, as the Start-up enters its 2nd Phase of its Strategy of “Bringing the World’s Movies to Africa” following a successful Phase 1 of “Taking Africa’s Movies to the World” when the Service went Live in 195 Countries last January.
RADHE – Your Most Wanted Bhai, is an adrenaline-pumping Action Blockbuster. The story revolves around the rampant usage of Drugs in our Society and how the Youth are getting Destroyed. The protagonist: RADHE, is a smart and tough Cop, with a kind heart and witty personality. He usually likes to do things his way, to get Justice restored in Society. How far RADHE goes to bring Justice, clean the streets from drugs to Save the Youth and to restore Peace in Society, forms the crux of the Story
RADHE – Your Most Wanted Bhai is also playing at Cinemas within Kenya
MyMovies.Africa™ is a proudly Kenyan-made, Mobile-first Digital Cinema Extension, offering securely encrypted original Films (i.e. New Releases, Classics, Features, Shorts, Animations, Documentaries, etc) on Smart Devices, including Phones, Tablets and Laptops (and soon Smart TVs and Set Top Boxes) via the Internet, across Africa and to its Diaspora, as a 48-hour Premium Video On Demand – PVOD (#RentFor48Hours), 7-day Transactional Video On Demand – TVOD #RentFor7Days and Electronic Sell Through – EST #OwnForLife purchase, here:
https://www.mymovies.africa and on Android