Kenya Film Commission Partners with MyMovies.AfricaTM in Creating a Screening Culture in the Country
Nairobi, 5th October 2021: Kenya Film Commission (KFC) has announced its commitment to creating a Screening Culture in the country, through partnering with Kenya’s premier Mobile-first Digital Cinema Extension – MyMovies.AfricaTM.
“As we get into the future, on behalf of the KFC Board, I would like to commit to the MyMovies.AfricaTM team that the product you have launched – #TheGreatNightIn, is a product that the Board can work together with, in creating a Screening Culture in the country”, said Owase, speaking as the Guest of Honour, at the 2nd Birthday celebrations of the MyMovies.AfricaTM Service.
Owase went on to re-emphasise the importance of Content Creation, and applauded the Founders of MyMovies.AfricaTM for creating monetization opportunities for Producers. “I call upon Kenyan producers to utilise this forum, to be able to monetise their Content to the world through this technology”, he added.
This partnership has come at an opportune time, when the Kenya Film Commission has been promoting the local Film Industry. With digital migration taking shape, and over 100 Free-to-Air channels available, KFC is required to help the country achieve the 60 percent local Content among Broadcasters. So, KFC is acting as a catalyst, resulting in the sudden huge demand for Content.
“On the back of this success, MyMovies.AfricaTM would like to make more of their Titles available for
#TheGreatNightIn, where Viewers will be able to exclusively Meet the Cast and Crew via ZOOM”, says Trushna Buddhdev-Patel – Co-Founder & Chief Executive Officer.
The debut of #TheGreatNightIn was the highlight of MyMovies.AfricaTM‘s 2nd Birthday Celebrations, on Sunday 26th September, which screened the Internationally-acclaimed True Story of Africa’s first female Lacrosse Team, from the Rift Valley in Kenya, and their Journey across the Globe to the 2019 World Championships, entitled: SLEEPING WARRIOR (16+)
#TheGreatNightIn will be a monthly online event, that will start by highlighting Kenyan movies, to create a culture of watching Kenya film together as a Household. This will happen every last Sunday of the Month, and will be Hosted on ZOOM.
For each Ticket, via https://www.mymovies.africa/screening, every Household shall receive:
- Access of one Device to the exclusive ZOOM-hosted Watch Party, including a Meet & Greet with the
- FREE Rental of the same Title, for Re-watch within 7 Days, on MyMovies.AfricaTM.
- FREE Lifetime Membership to MyMovies.AfricaTM, via automatic Registration; with Access to another
60+ Animations, Documentaries, Features and Shorts from across Africa, as #RentFor7Days or #OwnForLife, in 195 Countries & Territories.
Payment is via Safaricom BONGA Points or M-PESA in Kenya; with Mastercard, PayPal and Visa worldwide.
After the Screening, viewers interacted with Sharon Opari – who the Documentary follows, as well as the Directors – Janet Wells and Producer – Nina Ruiz. The question & answer went Live to Facebook, and can still be Viewed here: https://fb.watch/8l5SN7Ik_U/
Proceeds of this Edition of #TheGreatNightIn went to the Sleeping Warrior Education Fund, which is
empowering the Girls in the Film to University in Kenya.
The next Edition of #TheGreatNightIn shall fall on Halloween, as Sunday 31st October 2021; so MyMovies.Africa has selected a Supernatural Thriller from its Catalogue of 60+ Titles, namely the Award-winning Kenyan classic: KATI KATI.
About Kenya Film Commission
The Kenya Film Commission was established vide Legal Notice No. 10 of 2005 as a State Agency.
In line with the Parastatal Reform Process, a new legal notice No. 147 capturing new and expanded functions of the Commission was signed in July 2015. The Commission is a state corporation under the Ministry of ICT, Innovation and Youth Affairs.
Vision: Kenya, a global hub for Film Production.
Mission: To develop a vibrant and sustainable local film industry and market Kenya as a preferred filming destination for wealth and job creation.
More information on: https://kenyafilmcommission.go.ke/
Launched on 26th September 2019, MyMovies.AfricaTM is a proudly Kenyan-made, Mobile-first Digital Cinema Extension, offering securely encrypted original Films (i.e. New Releases, Classics, Features, Shorts, Animations, Documentaries, etc) on Smart Devices, including Phones, Tablets and Laptops (and soon Smart TVs and Set Top Boxes) via the Internet, across Africa and to its Diaspora, as a 48-hour Premium
Video On Demand – PVOD (#RentFor48Hours), 7-day Transactional Video On Demand – TVOD (#RentFor7days) and Electronic Sell Through – EST (#OwnForLife) Purchase, here:
https://www.mymovies.africa, and on Android:
About SLEEPING WARRIOR
SLEEPING WARRIOR focuses on Sharon Opari – a beautiful and dignified 18-year-old girl who was given away at age 7 to work as a Maid, after her HIV-infected Mother was sent to Prison. Overcoming poverty, malaria and abuse, Sharon is Chosen to represent Kenya at the World Lacrosse Championships. Before Lacrosse, Sharon had Never left her Village and now we are privileged to Watch as she Travels across the World to be Transformed forever by her time in Canada.
She experiences Joy as the Team becomes the Darlings of the Tournament, and they are adopted by the local Town (Peterborough, Ontario) and become mini Celebrities. Then watch her Heartbreak as the Team is Knocked-out of the Tournament. We see Sharon blossom as she Deepens her Friendships with her Teammates; but then see her Despair as she Realises the Dream will come to an End, and she will Return to her Life as a “slave” back in Kenya.
Before and after Canada, we follow Sharon as she tries to Find her “real” Family. Sharon had always been told her biological Mother had Died in Prison, so we follow her Quest to find her mother’s Grave – only to Discover that her Mother might be Alive after all. Watch as Sharon uncovers old Secrets, and Encounters shady Characters, as she Perseveres in her Quest for the Truth. And when the Family she has been a “Slave” for Threatens to “delete”’ her if she Moves out, we Discover that Sharon has had a real Family all along – her Lacrosse family. And with Them, she can finally be Free.
SLEEPING WARRIOR has already secured numerous Laurels at the African Film Festival New Zealand (AFFNZ), AFIN International Film Festival, Around International Film Festival (ARFF) in Barcelona, Blackstar International Film Festival (BSIFF) in Ghana, Cannes World Film Festival, Chicago Indie Film Awards, European Cinematography Awards (ECA), Global Peace Film Festival, Houston International Sports Film Festival, New York Independent Cinema Awards, Toronto Independent Film Festival of Cift and Toronto International Women Film Festival.