Hospitality Industry Adaptations To A Contactless World With IDS Next

How Is Hospitality Adapting To A Contactless World?

Consumer behavior in the hospitality industry has been dynamic as it keeps adjusting to the changing situation. Despite the evolution of contactless technology erupting at the height of the pandemic, it has become a trend that is cemented and highly in demand by consumers. Thanks to the pandemic, technology has accelerated what would otherwise have been a decade’s worth of tech adoption in a year or two.

The tourism and hospitality industry are sensitive to health diseases, and as it is happening, the Covid-19 caused many degradations to the industry; therefore, paradoxical actions of enhancing the current quality and adopting novel strategies always are required for the sustainable development of the industry. Moreover, contactless hospitality has proven to be a huge selling point for the new DIY world!

Today, it’s normal for people to do more on their phones. Online retail companies have been developing strategies and systems for years that hotels can now take advantage of. Virtual tours, videos, streaming, and other tech tools are quickly becoming necessities for hoteliers.

A few contactless features the hospitality industry is focusing on are:

  • Self-Check-in and Check-out – Digitalising the check-in and check-out feature by eliminating the front desk interaction for guests to avoid wasting their vacation time and experience hanging out in the lobby whilst the front desk staff completes the procedure.
  • Service Requests – Requests for housekeeping, room service, amenities, and other needs can be digitalized. This means the hotels need to digitalize all touch points the guest would require during their stay.
  • Digitalized Menus – Going green has always been a dream of every hotel. Digital menu cards will help the hotel save paper and reduce energy costs.
  • Guest Communication – Efficient guest communication with the customer service department has always been the key to the ultimate guest experience. Digital communication has always helped hoteliers keep track of all the requests and complaints from guests.

As hospitality is all about meet and greet, there can be a conflict regarding how contactless can eliminate guest interactions with the hotel. However, contactless only introduces the use of cutting-edge technology and does not take away guest personalization. It also satisfies the upcoming generation with more exciting technology upgrades and DIY options. Further, it directly combats labor shortage and also introduces green concepts, cutting costs and effort required by hoteliers to reduce their carbon footprint. Innovation and Contactless technology are the future of sustainable hospitality.

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