Century Cinemax and Go Places signed up for a marketing partnership on Monday, 6th September 2021.
The partnership deal was signed at the Century Cinemax, Sarit Centre between Charles Gaigua, General Manager Century Cinemax Ltd and Mansoor Jiwani, CEO Go Places. Present at the ceremony was Nev Jiwani the Group Managing Director and Founder of the Go Places brand.
Charles Gaigua, General Manager Century Cinemax Ltd, Nev Jiwani, Group MD & Founder of Go Places and Mansoor Jiwani, CEO Go Places
The partnership will see Go Place under its segment GoMovies, list the weekly line-up and show times together with the movie trailers and weekly offers on their weekly online magazine each Friday. The magazine reaches over 300,000 online subscribers each week and this is growing between 200 to 300 new subscribers each month. The movie lineups will also be promoted on Go Places Digital Social Media Platforms.
Besides the movie lineup Go Places has been contracted to sell advertising space for Onscreen, Entrance and Foyer advertising. Go Places will provide a full turnkey service of producing and editing according to the client’s specifications.
Charles Gaigua, General Manager Century Cinemax Ltd and Mansoor Jiwani, CEO Go Places
During the signing, Mr Jiwani said “Entertainment is an important aspect in our culture and Go Places takes this seriously especially when it comes to movies”.
Go Places provides a Full Digital Agency Service for its corporate clients under its three major agency brands namely Go Places Digital, Go Places, EyeContent and Go Places PR & Events for clients requiring Digital & Social Media Marketing, Social Media Management, Videography, Photography, Creative Design, Content Creation, Public Relations and Event Management services.
Charles indicated that they ‘We are really happy to have partnered with Go Places and that the platforms work extremely well for us and have generated a great response from moviegoers and we have seen an increase in the numbers already”.
Century Cinemax is the largest film exhibition company in Kenya. Currently, it has two major outlets that are operational at the Sarit Centre and Garden City Mall.
The Cinemax at Garden City includes 5 screens that include the IMAX (the only one in East and Central Africa), 1 ATMOS Dolby screen, 1 VIP Gold screen and 2 Regular screens. The Cinema at Sarit Centre has 4 screens that include1 ATMOS Dolby screen, 1 VIP Gold screen (fully electric recliner seat and 2 normal screens.
The directors of Go Places empathized that Century Cinemax provided an unmatched cinema viewing experience, especially with the revolutionary curved screen where one gets amazing sharpness and clarity on the image quality irrespective of where you seat. Furthermore, with the 2D/3D viewing and the sound quality with the Dolby and surround sound one gets fully impressed into the movie.
The VIP Gold screen is their luxury cinema format intended for an audience segment that desires a great and exclusive experience, serving a wide variety of food & beverage for total indulgence apart from service on seats and other amenities for patrons’ comfort. They have maintained strict adherence to all health protocols and social distancing at both of the outlets.
Century offers special weekly combos that include a free soda and salted popcorn included in the ticket price between Monday and Thursday.
Let’s GoMovies with Go Places & Century Cinemax
For Enquires and Adverting at Cinemax:
- Onscreen Advertising
- Entrance & Foyers Advertising
- Sponsorship of Premier and Box Office Movies
- Events, Product Launch or Entertaining clients